The Selling of the Common Core

Diane Ravitch’s blog The Selling of the Common Core

This post by Peter Smagorinsky is spot on.

He is a professor at the University of Georgia, and he is amazed at the shrewd marketing of the Common Core.

Think of it.

Schools and teachers are overwhelmed by budget cuts, still reeling from the economic crisis of 2008, and are now trying to absorb new and flawed systems of teacher evaluation. In many states, teachers have lost all job security. At the same time, the proportion of students who live in poverty is one of the highest in the postindustrial world, and many children don’t speak English or have disabilities. These are real problems, and the answer is: the Common Core.

How did David Coleman manage to sell the business and government leaders on the idea that the very thing needed to address the nation’s social and economic problems was a set of national standards? Not voluntary national standards, but mandatory ones. Adopt these standards, spend billions implementing it, and all children will be ready to compete in a global economy; all children will be college-and career-ready; our very survival as a nation depends on these standards.

You have to admire a man who displays a genius for marketing.

http://dianeravitch.net/2013/07/14/the-selling-of-the-common-core

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